Say hello to American Wave. A NEW salon service that creates soft, natural-looking waves and curl patterns. For volume, texture, curls, and beach waves ARROYO American Wave is the answer for today’s style-conscious client. We can use it to control frizz, create texture on color-processed hair, make hair more or less wavy, and add volume and density to limp or fine hair.
We’ve all seen those photos of our mothers rocking big waves back in the day and it looks like soft texture is coming back with a modern twist.
This service is not like a classic 80s perm—it is edgier, looser, and more relaxed. It’s also milder as the solution penetrates the hair shaft gently, without roughing the cuticle or making it swell—which is what old fashioned perms used to do.
The system uses editorial hair setting techniques to create fashionable looks. The gentle ionic waving lotion smoothes the cuticle and makes the hair fabulous and full. Unlike chemical perms, it smells of eucalyptus. Long lasting waves only need a redo every three months.
LV Hair Extensions & Makeup Bar in Santa Cruz, California s a American Wave certified salon, which means we have completed hands-on education to learn how to do the service properly. Don’t be fooled by imitators claiming that their soft wave perm is just like American Wave—it is not! There is nothing like American Wave.